Enric Soldevila
Creative Director & Filmmaker

1. About
Multi-award winning Independent Creative Director and filmmaker from Barcelona, with global experience in Fashion, Luxury, Sports and Culture, working everywhere.

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2. Creative Direction
        Moncler x Raxxy Collection
        AVATR | 001 x MMW

        Versace Greca
        Versace SS21

        Loewe 7 Plata
        Loewe 001
        Loewe Aura
        Loewe Paula’s Ibiza
        Loewe Dumbo Collection

        adidas WC22 x Messi
        adidas Climacool
        adidas Originals ZXience
        adidas Originals ZX tests
        adidas Originals 202.0
        adidas Originals OZworld
        adidas Originals Stan Smith
        adidas Originals x BlackPink
        adidas Originals FW21 adicolor
        adidas Originals x Makoto Azuma
        adidas Originals Nite Jogger
        adidas Originals Vault
        adidas Juventus
        adidas Running
        adidas WC14

        Nike Lab x Olivier Rousteing
        Nike Japan
        Nike China BB
        Nike Momentum
        Nike Portugal
        Nike CR7
        Steve Madden
        Beats by Dre
        Bershka x BZRP
        SD - Just a Game?
        SD - WC 24
        Doritos Heatwave
        Coca-Cola Zero™
        Metal Magazine

3. Filmmaker
        adidas Climacool 23
        adidas Climacool 24
        adidas ZNE
        Versace Greca

4. Contact

Nike China BB

In the past few years basketball became the most popular sport in China. A country with more than 1.3 billion people. Zhou Qi was just drafted to the Houston Rockets, making him the only Chinese basketball player in the NBA and the new hope to represent the whole country in the most important basketball league in the World. Some say he could be the next Yao Ming. But others worry he'll be like every other Chinese player since Yao who couldn't handle the league and have to come back to China.  

So when you go on Chinese blogs and message boards, you won't see kids wishing him luck and cheering him on. You'll see they're all telling him, "Don't come back."

To extend the campaign in social we created a series of stills and gifs made with Polaroids with a painted treatment to iconize each kid featured in the film and inspire every single kid in China to show their commitment to 'Want it all'.

Agency: Wieden + Kennedy Shanghai
Role: CD Freelance
Director: Ian Schwartz
Photographer: Felipe Revite
Team: Ian Toombs + Vivian Yong + Liu Wei + Felipe Revite + Matt Skibiak + Enric Soldevila