How to describe the indescribable? #ZeroWords designed to challenge and inspire centennials, or the Generation Z fans — for whom social media is their go-to source of entertainment — to interpret the effervescent, fizzy taste of Coca-Cola Zero™ without using any words, across their own social platforms using a unique collection of dynamic digital stickers and gifs.
Agency: 72andSunny
Role: Freelance Creative Director
Illustrator: WeAreDust
Director: Manson
Team: Wete + Ausias + Jason Hynes + Laura Visco + Gaia Rossetti + Enric Soldevila