Global campaign to communicate a perfectly balanced perfume combining its 7 ingredients for people with seven values.
Vivid, Inquisitive, Cerebral, Approachable, Cultured, Instinctive, Conceptual.
Agency: Souvenir.Global
Director: Nacho Alegre
Team: Jonathan W Anderson + Charlie Smith + Martin Latham + María Domecq + María Fuster + Enric Soldevila