2020 has been one of the toughtest years of all time. Although, it’s been a 2.0 opportunity for Gen-Z to rebuild the present and create a better tomorrow.
Feat. Jackson Yee, Lala Takahashi, Jackson Wang, Luhan, Kiko Mizuhara, Dough Boy and Yang Mi.
24 HOUR CHALLENGE HACKATHON
During the time that lasts the International Tomorrow Day we invited different Gen-Z creators from different disciplines to mess with the past to create a new future World in a 24 hours creative marathon.
We created groups of different creators from different disciplines led by our influencers that worked together on open briefs to deliver within 24 hours a series of content creations that we used during the following weeks to show to the world our vision about the future.
Agency: Hypebeast
Role: ECD Freelance / Co-Director
Photographers: Yu Cong + Liqi + Julian Song
Director: Crystal Choi + Enric Soldevila
Team: Arkr + Renee He + Evita Ren + Dustin Tung + Crystal Choi + Enric Soldevila