APAC campaign to launch the new adidas ZX. Originally created in the 80s in the Adidas labs for runners and now reimagined within Dr ZXs Lab.
Feat. Jackson Yee, So!YoON!, DPR Live, Jackson Wang, Angela Baby, Eason Chang, Cecilia Boy and Yang Mi.
Agency: Hypebeast
Role: ECD Freelance / Co-Director
Photographers: Yu Cong + Liqi + Julian Song
Director > ZXience Lab: Builders Club
Product stills > Two and Tall
Typographer > Ausias
Team: Boying + Edu Torres + Diego Cavallaro + Phim + Nicole + Renee He + Kay Cheung + Crystal Choi + Enric Soldevila