Enric Soldevila
Creative Director & Filmmaker

1. About
Multi-award winning Independent Creative Director and filmmaker from Barcelona, with global experience in Fashion, Luxury, Sports and Culture, working everywhere.

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2. Creative Direction
        Moncler x Raxxy Collection
        AVATR | 001 x MMW

        Versace Greca
        Versace SS21

        Loewe 7 Plata
        Loewe 001
        Loewe Aura
        Loewe Paula’s Ibiza
        Loewe Dumbo Collection

        adidas WC22 x Messi
        adidas Climacool
        adidas Originals ZXience
        adidas Originals ZX tests
        adidas Originals 202.0
        adidas Originals OZworld
        adidas Originals Stan Smith
        adidas Originals x BlackPink
        adidas Originals FW21 adicolor
        adidas Originals x Makoto Azuma
        adidas Originals Nite Jogger
        adidas Originals Vault
        adidas Juventus
        adidas Running
        adidas WC14

        Nike Lab x Olivier Rousteing
        Nike Japan
        Nike China BB
        Nike Momentum
        Nike Portugal
        Nike CR7
        Steve Madden
        Beats by Dre
        Bershka x BZRP
        SD - Just a Game?
        SD - WC 24
        Doritos Heatwave
        Coca-Cola Zero™
        Metal Magazine

3. Filmmaker
        adidas Climacool 23
        adidas Climacool 24
        adidas ZNE
        Versace Greca

4. Contact

adidas WC14

Global integrated campaign that signals the first whistle for the adidas World Cup onslaught. The Samba Pack is four different coloured boots representing four styles of play inspired by the high energy and colour of Brazil.

Feat. Messi, Dani Alves, Oscar dos Santos, Lucas Moura, Hernanes, Lavezzi, Cavani, Torres, Ozil and Bale. 

We also developed a product porn site that shows the skills of each boot. You can only improve your game through hard work and consistent practice – going “all in”. Only through repetition can you improve. For this reason we used the gif effect in the digital experience to reflect the Samba Collection idea. These gifs appear above the boots and when you hover over them, they reveal their special benefits.

Agency: United State of Fans / TBWA
Role: Creative Director
Director: Paul Geusebroek
Team: Fabio Costa + Ben Hartman + Yacco Vijn + Kari Shaw + Enric Soldevila