For a generation born into a climate crisis, icons are under threat of becoming dated not by their look. But rather by how they are being made and what they stand for. But while Gen Z talks the talk for sustainability, they need to be confident first & foremost that they look good walking the walk.
Agency: HYPEMAKER
Role: Freelance Executive Creative Director
Director: Choi
Team: Renne Ho + Rhea Xu + Choi + Enric Soldevila