Integrated campaign to encourage Asian Gen-Z to start creating and stop following. Because creativity never sleeps.
Feat. Jackson Wang, Luhan, Kiko Mizuhara and Yang Mi.
Agency: Hypebeast
Role: ECD Freelance / Co-Director
Photographer: Yu Cong + Liqi + Julian Song
Director: Crystal Choi + Enric Soldevila
Team: The Others + Renee He + Evita Ren + Dustin Tung + Crystal Choi + Enric Soldevila