The Energy Takeover is a global running event that launched adidas’ new Ultra Boost running shoe. A race that turned the real world into a labyrinth.
Each runner received a customised medal with their personal route engraved on it.
Agency: United State of Fans / TBWA
Role: Creative Director
Director: Canada
Team: Kari Shaw + Wawa Wang + Mark Van de Vis + Enric Soldevila